Yannick Le Goff |on 01/16/2017 |Wood, Transport, France, Real estate, HygieneYour request has been registered.Add this(these) theme(s) to my personalized newsletterA more aggressive commercial strategy and an offer that is developing and complementing each other: Swiss Krono France has strong ambitions, especially in terms of OSB and melamine panels.“2016 was placed under the sign of renewal.2017 will be the year of an offensive commercial strategy and an enriched offer,” says João Da Rocha, commercial director since June 2016 of Swiss Krono SAS, the French subsidiary of the Swiss group of the same name.In fact, based in Sully-sur-Loire (45), the specialist in wood-based products is emerging from a somewhat delicate period.As of September 30, 2015, the subsidiary had closed its fiscal year with revenue of €169.4 million and a negative net result of -€4.5 million.A year later, "the activity is growing and profitable," says the commercial director without further details.An upturn to which, still according to the Commercial Director, the Trade, Industry and GSB contributed more or less equally, i.e. the three "markets" prospected by the company and which each represent a roughly equivalent weight in its activity.In terms of commercial strategy, the specification is expanding, taking on a national dimension, and will attempt to better understand a wide variety of targets: interior designers, design offices, but also the hotel and catering, banking services "which are all sources of growth for us", emphasizes João Da Rocha.“And we also expanded the range of missions for everyone.The objective is to visit, meet to get to know better, both the principals of store brands, and franchises from all walks of life because our ranges of One World melamine panels can really provide them with a decorative response" says the Sales Director. .As for the sales force specifically dedicated to trade, its objective is to increase the number of dealers who stock both melamine with the One World collection and the Swiss Krono OSB range to better "deliver our independent end customers, fitters, carpenters … ”explains the boss of the trade.As for slabs and panels, Swiss Krono is displaying its ambition to go beyond the 60% market share currently claimed in France, by progressing through innovation and through offers dedicated to certain niche markets.Examples with the new Swiss Krono OSB Roof Terrace, or the launches already announced by next September of OSB for load-bearing structure, acoustic solutions, OSB with surface treatments, etc.As for melamine panels, it is the One World collection, launched simultaneously in March 2016 in all the countries where Swiss Krono operates, which expresses hopes for growth.“We hold a 13% market share in the decorative segment, our ambition is to reach 26% by 2021,” says João Da Rocha.A simultaneous launch which also expresses the Group's desire to offer its subsidiaries increasingly coordinated actions.As with slabs and panels, new products have already been announced, in this case for next spring.Deadline which undoubtedly directly concerns Michaël Silva, who has just joined the company as the new marketing manager.BIM GOLD TROPHYSeptember 20, 2022 |ParisCRAFTSMAN PROJECTS TROPHYOctober 4, 2022 |ParisSILVER SQUARENovember 21, 2022 |ParisUrban engineering and the establishment of networksDecember 6-7, 2022Management of road works and distribution networksAccessibility of roads and public spacesConstruction of a university residence with 120 rooms and shops and demolition of old shops as a general contractor or groupRehabilitation and residentialization of Tower A and creation of an ERP (Romainville branch) on the ground floor/R+1 and R+2 levels - Quartier Gagarine in RomainvilleDay-to-day maintenance and refurbishment of housing Carpentry, locksmithing, ironworkIn the same sectionThe multi-brand loyalty program is taking a step forward in its implementation with merchants.Four months after the takeover of Ned, Téréva is widely distributing a [...]Exit, oil or gas boilers, the Finistère factory of Bosch Thermotechnologie [...]The brand announces the opening in July of two points of sale, around each [...]EXECUTION MANAGER M/FMinistry of Solidarity and HealthProject manager Hospital investment operations M/FStructural Works Supervisor M/F - Cayenne / French GuianaSwiss Krono unveils an offensive roadmap in FranceYour email will not be publishedGood reasons to subscribe to Le Moniteur